Learn how advertisers have automated their marketing on Facebook via the Marketing APIs.
These companies provide valuable services to clients including ad analytics, marketing, or marketing data. They see the value that Facebook adds for their clients and integrate Facebook's ads into their suite of solutions.
By integrating directly with the Marketing APIs, you can harness the full capabilities of Facebook’s ads platform to automatically & efficiently manage your ad spend and monitor ad performance. There are four foundational, advertising pillars through which using the Marketing API will help scale your marketing spend and improve ROI.
Scalably find the most effective creative for your target audience by automatically creating different permutations, and overcome creative fatigue by implementing creative rotation.
Easily create audience segments by crating your CRM system with our API. Using first party data layered with Facebook's advanced targeting capabilities, you can powerfully re-target existing customers and prospect new ones.
Manage & optimize ads in real time using rules-based ads management. Set up your own custom rules and notifications to start/stop ads, adjust bids, and even reallocate spend at different thresholds.
Enable split testing between various factors in a campaign to see which creative, targeting, bidding combinations work best. Build dashboards to compare Facebook ads performance to the performance of your ads on different advertising channels for a consolidated view.